Social dynamics of luxury customization : the unique impact of name personalization

Anne-Maree O'Rourke, Joanna Lin, Billy Sung, Felix Septianto

Year of publication:	2025
Authors:	O'Rourke, Anne-Maree ; Lin, Joanna ; Sung, Billy ; Septianto, Felix
Subject:	customized luxury \| luxury social costs \| metaperception \| name personalization \| perceived impression management \| perceived warmth \| social-adjustive function \| Luxusgüter \| Luxury goods \| Konsumentenverhalten \| Consumer behaviour \| Persönlichkeitspsychologie \| Personality psychology \| Beziehungsmarketing \| Relationship marketing \| Soziale Kosten \| Social costs \| Personalisierung \| Personalization \| Markenimage \| Brand image

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1002/mar.22136 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373135