Social influence in the adoption of a B2B loyalty program : the role of elite status members
Vijay Viswanathan, F. Javier Sese, Manfred Krafft
| Year of publication: |
December 2017
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| Authors: | Viswanathan, Vijay ; Sesé, F. Javier ; Krafft, Manfred |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 4, p. 901-918
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| Subject: | Hierarchical loyalty program (HLP) | Business-to-Business (B2B) | Customer relationship management | Elite status members | Social influence | Survival models | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenbindungsprogramm | Loyalty program | Elite | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2017.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011792412