Social interactions and monetary incentives in driving consumer repeat behavior
Kamer Toker-Yildiz, Minakshi Trivedi, Jeonghye Choi, and Sue Ryung Chang
| Year of publication: |
June 2017
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|---|---|
| Authors: | Toker-Yildiz, Kamer ; Trivedi, Minakshi ; Choi, Jeonghye ; Chang, Sue Ryung |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 3, p. 364-380
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| Subject: | social interactions | repeat usage | online networking | monetary incentives | reward programs | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Anreiz | Incentives | Experiment | Leistungsanreiz | Performance incentive | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0482 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697428