Social media and higher education : direct and indirect marketing
Year of publication: |
2015
|
---|---|
Authors: | Cohen, Ivan K. ; Salaber, Julie |
Published in: |
Handbook of research on integrating social media into strategic marketing. - Hershey, PA : Business Science Reference, An imprint of IGI Global, ISBN 978-1-4666-8353-2. - 2015, p. 167-186
|
Subject: | Hochschule | Higher education institution | Studienfinanzierung | Higher education finance | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management | Großbritannien | United Kingdom |
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