Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Year of publication: |
2016
|
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Authors: | Yuksel, Mujde ; Milne, George R. ; Miller, Elizabeth G. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 2, p. 111-123
|
Subject: | Social media | Socialization | Empowerment | Complementary consumption | Consumption episodes | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Privater Konsum | Private consumption |
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