Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Mujde Yuksel (Department of Marketing, Suffolk University, Boston, Massachusetts, USA), and George R. Milne and Elizabeth G. Miller (Department of Marketing, University of Massachusetts Amherst, Amherst, Massachusetts, USA)
| Year of publication: |
2016
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|---|---|
| Authors: | Yuksel, Mujde ; Milne, George R. ; Miller, Elizabeth G. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 2, p. 111-123
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| Subject: | Social media | Socialization | Empowerment | Complementary consumption | Consumption episodes | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Privater Konsum | Private consumption |