Social media in higher education : understanding how colleges and universities use Facebook

Adam Peruta and Alison B. Shields

Year of publication:	January-June 2017
Authors:	Peruta, Adam ; Shields, Alison B.
Published in:	Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 1, p. 131-143
Subject:	Higher education marketing \| social media marketing \| online branding \| Facebook \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Hochschule \| Higher education institution \| Markenführung \| Brand management \| Studium \| University education \| Studierende \| Students \| Nonprofit-Marketing \| Nonprofit marketing

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