Social media marketing of IT service companies : analysis using a concept-linking mining approach
Chien-wen Shen, Thai-ha Luong, Jung-tsung Ho, Irfandi Djailani
| Year of publication: |
2020
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|---|---|
| Authors: | Shen, Chien-wen ; Luong, Thai-ha ; Ho, Jung-tsung ; Djailani, Irfandi |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 593-604
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| Subject: | Concept links | IT service industry | Social media mining | Twitter | Social Web | Social web | Bergbau | Mining | Dienstleistungssektor | Service industry | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.11.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012372726