Social media mavenism : toward an action-based metric for knowledge dissemination on social networks

Muhammad Aljukhadar, Sylvain Senecal and Amélie Bériault Poirier

Year of publication:	2020
Authors:	Aljukhadar, Muhammad ; Senecal, Sylvain ; Poirier, Amélie Bériault
Subject:	Social media mavens \| online influencers \| social media metrics \| social commercerelated behaviors \| Pinterest \| knowledge sharing \| Social Web \| Social web \| Soziales Netzwerk \| Social network \| Wissenstransfer \| Knowledge transfer \| Online-Marketing \| Internet marketing \| Informationsverbreitung \| Information dissemination \| Virales Marketing \| Viral marketing \| Wissensmanagement \| Knowledge management \| Web 2.0-Technologien \| Web 2.0 technologies \| Konsumentenverhalten \| Consumer behaviour

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/13527266.2019.1590856 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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