Social media monitoring : paradigm shift in CRM

Charudatta Thute

Year of publication:	2013
Authors:	Thute, Charudatta
Published in:	International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 3/4, p. 231-238
Subject:	social media \| customer \| engagement \| monitoring \| sentiments \| Social Web \| Social web \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration

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