Social media monitoring : what can marketeers learn from Facebook brand photos?

Carolin Kaiser, Aaron Ahuvia, Philipp A. Rauschnabel, Matt Wimble

Year of publication:	2020
Authors:	Kaiser, Carolin ; Ahuvia, Aaron ; Rauschnabel, Philipp A. ; Wimble, Matt
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 707-717
Subject:	Brand love \| Monitoring \| User-generated content \| Social media \| Machine learning \| AI \| Artificial intelligence \| Social Web \| Social web \| Künstliche Intelligenz \| Markenführung \| Brand management \| Markenartikel \| Brand \| Online-Marketing \| Internet marketing \| Web 2.0-Technologien \| Web 2.0 technologies \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012288094

A service of the