Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction

Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi and Miguel Ángel Zúñiga

Year of publication:	2022
Authors:	Fazli-Salehi, Reza ; Jahangard, Mahshid ; Torres, Ivonne M. ; Madadi, Rozbeh ; Zúñiga, Miguel Ángel
Subject:	Brand identification \| Channel interactivity \| Communal-brand connection \| Parasocial interaction \| Reviewing channels \| Self-disclosure \| Vloggers \| Social Web \| Social web \| Vertriebsweg \| Distribution channel \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Interaktive Medien \| Interactive media \| Online-Handel \| Online retailing \| Soziale Beziehungen \| Social relations