Social media's contribution to customer satisfaction with services
Year of publication: |
2015
|
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Authors: | Pinto, Mary Beth |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 35.2015, 11/12, p. 573-590
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Subject: | social media | customer satisfaction | service delivery | customer focus | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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