Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention
Year of publication: |
2013
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Authors: | Di Pietro, Loredana ; Pantano, Eleonora |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 1, p. 4-19
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Subject: | social networks | young tourists | consumer behavior | purchasing intention | electronic word of mouth (eWOM) | technology acceptance model (TAM) | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Urlaubsverhalten | Holiday behaviour | Innovationsakzeptanz | Innovation adoption | Social Web | Social web |
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