Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention
Loredana Di Pietro and Eleonora Pantano
| Year of publication: |
2013
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|---|---|
| Authors: | Di Pietro, Loredana ; Pantano, Eleonora |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 1, p. 4-19
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| Subject: | social networks | young tourists | consumer behavior | purchasing intention | electronic word of mouth (eWOM) | technology acceptance model (TAM) | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Innovationsakzeptanz | Innovation adoption | Jugendliche | Youth | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010256424