Social networking : how small organisations are using Facebook and Twitter in engaging customers
Marcos Komodromos
| Year of publication: |
2017
|
|---|---|
| Authors: | Komodromos, Marcos |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 2, p. 142-150
|
| Subject: | social networking | customer engagement | social media | promotion mix | new media | Facebook | Twitter | technology | small organisations | Cyprus | Greece | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Griechenland | KMU | SME | Zypern | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745963