Social networking sites' advertising effectiveness : a systematic insight into literature
Year of publication: |
2020
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Authors: | Sinha, Neena ; Singh, Pratibha |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 20.2020, 1, p. 37-59
|
Subject: | social networking sites | SNS | advertising effectiveness | systematic literature review | antecedents | outcomes | Social Web | Social web | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Werbung | Advertising |
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