Solving the athleisure myth : a means-end chain analysis of female activewear consumption
Xiaochen Zhou, Daniel C. Funk, Lu Lu and Thilo Kunkel
| Year of publication: |
2021
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|---|---|
| Authors: | Zhou, Xiaochen ; Funk, Daniel C. ; Lu, Lu ; Kunkel, Thilo |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 35.2021, 1, p. 81-93
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| Subject: | laddering | product design | values | consumer behavior | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2019-0358 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598854