Something free or something off? : a comparative study of the purchase effects of premiums and price cuts

Bram Foubert, Els Breugelmans, Karen Gedenk, Charlotte Rolef

Year of publication:	March 2018
Authors:	Foubert, Bram ; Breugelmans, Els ; Gedenk, Karen ; Rolef, Charlotte
Published in:	Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 1, p. 5-20
Subject:	Sales promotion \| Premiums \| Price cuts \| Retailing \| Purchase decisions \| Verkaufsförderung \| Konsumentenverhalten \| Consumer behaviour \| Kaufentscheidung \| Purchase decision \| Preismanagement \| Pricing strategy \| Einzelhandel \| Retail trade

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