Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Ernest Emeka Izogo and Mercy Mpinganjira
| Year of publication: |
2022
|
|---|---|
| Authors: | Izogo, Ernest ; Mpinganjira, Mercy |
| Subject: | Direct marketing | Etribes and | Online advertising | Online communities | Online consumer behavior | Social media marketing | Word-of-mouth marketing | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Direktmarketing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-05-2021-0146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286431