Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Cengiz Yilmaz; E. Eser Telci; Muzaffer Bodur; Tutku Eker Iscioglu
| Year of publication: |
2011
|
|---|---|
| Authors: | Yılmaz, Çengiz ; Telci, E. Eser ; Bodur, Muzaffer ; Iscioglu, Tutku Eker |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 5, p. 889-914
|
| Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009426408