Sources of power in international marketing channels
Year of publication: |
2008
|
---|---|
Authors: | Katsikeas, Constantine S. ; Goode, Mark M. H. ; Katsikea, Eva |
Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 270-287
|
Subject: | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Theorie | Theory |
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