Sparking curiosity or tipping the scales? : Targeted advertising with consumer learning
Andrei Matveenko, Egor Starkov
| Year of publication: |
2023
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|---|---|
| Authors: | Matveenko, Andrei ; Starkov, Egor |
| Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 213.2023, p. 172-192
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| Subject: | Advertising | Costly disclosure | Rational inattention | Targeting | Werbung | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Werbewirkung | Advertising effects | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jebo.2023.07.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014478343