Spatial diffusion of a new loyalty program through a retail market
| Year of publication: |
2003
|
|---|---|
| Authors: | Allaway, Arthur W. ; Berkowitz, David ; D'Souza, Giles |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 79.2003, 3, p. 137-152
|