Speaking candidly : how managers' political stances affect consumers' brand attitudes
Roland L. Leak, Omar P. Woodham and Kimberly R. McNeil (Department of Marketing, Transportation and Supply Chain, North Carolina Agricultural and Technical State University, Greensboro, North Carolina, USA)
| Year of publication: |
2015
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|---|---|
| Authors: | Leak, Roland L. ; Woodham, Omar P. ; McNeil, Kimberly R. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 5, p. 494-503
|
| Subject: | Ideology | Brand image | Consumer behaviour | Consumer psychology | Anchoring effects | Halo error | Dissonance | Konsumentenverhalten | Markenimage | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-08-2014-0693 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443031