Special issue : Challenges to attitude and behaviour change through persuasion
guest eds.: Louise M. Hassan ...
| Alternative title: | Challenges to attitude and behaviour change through persuasion |
|---|---|
| Year of publication: |
2013
|
| Other Persons: | Hassan, Louise M. (contributor) |
| Publisher: |
Chichester : Wiley |
| Subject: | Werbewirkung | Advertising effects | Schock | Shock | Produktinformation | Product information | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | S. 91 - 147 graph. Darst. |
|---|---|
| Series: | Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 5 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738779