Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
guest editors: Claudia Binz Astrachan, Reinhard Prügl, Joseph F. Hair Jr., Barry J. Babin
| Alternative title: | From family identity to family firm image and reputation |
|---|---|
| Year of publication: |
[2019]
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| Other Persons: | Binz Astrachan, Claudia (ed.) ; Prügl, Reinhard (ed.) ; Hair, Joseph F. (ed.) ; Babin, Barry J. (ed.) |
| Publisher: |
Amsterdam : Elsevier |
| Subject: | Familienunternehmen | Family business | Firmenimage | Corporate reputation | Markenführung | Brand management | Familie | Family | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Reputation |