Special issue on CRM : technology adoption, business implications, and social and cultural concerns
Year of publication: |
2013
|
---|---|
Authors: | Ali, Maged ; Melewar, T. C. ; Dennis, Charles |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 3/4, p. 391-392
|
Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption |
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