Special issue on "Marketing to and serving customers through th internet" : conceptual frameworks, practical insights, and research directions
guest ed.: A. Prasuraman ...
| Alternative title: | Marketing to and serving customers through the internet |
|---|---|
| Year of publication: |
2002
|
| Other Persons: | Parasuraman, A. (contributor) |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. Vol. 30, Nr. 4
|
| Publisher: |
Thousand Oaks, Calif. : Sage |
| Extent: | 174 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004717942