Special issue on the use of partial least squares (PLS) to address marketing management topics

guest ed.: Joe F. Hair ...

Alternative title:	The use of partial least squares (PLS) to address marketing management topics
Year of publication:	2011
Other Persons:	Hair, Joseph F. (contributor)
Publisher:	Statesboro, GA : Assoc.
Subject:	Partielle kleinste Quadrate \| Partial least squares \| Marketingmanagement \| Marketing management \| Kleinste-Quadrate-Methode \| Least squares method

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