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MARKETING - Understanding Customer Choices in E-Financial Services
Verma, Rohit, (2004)
INTELLIGENCE - RESEARCH BRIEF - Predicting Customer Choices - Recent research has greatly improved management's ability to anticipate customer wants.
Verma, Rohit, (2005)
Understanding trade-offs in the supplier selection process: The role of flexibility, delivery, and value-added services/support
van der Rhee, Bo, (2009)