Specific features of the study of purchasing behaviour and consumption by the customer, financial and banking sector
Year of publication: |
2009
|
---|---|
Authors: | Mitran, Paula Cornelia ; Bebeşelea, Mihaela |
Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - 2009, 1, p. 161-172
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Finanzsektor | Financial sector | Bank | Bankmarketing | Bank marketing |
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