Specificity of CSR ties that (un)bind brand attachment
Fernanda M. Romano, Alua Devine, Liudmila Tarabashkina, Geoffrey Soutar, and Pascale Quester
| Year of publication: |
2023
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|---|---|
| Authors: | Romano, Fernanda M. ; Devine, Alua ; Tarabashkina, Liudmila ; Soutar, Geoffrey N. ; Quester, Pascale |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 1, p. 71-80
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| Subject: | brand attachment | CSR | generic messages | loyalty | specific messages | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Werbewirkung | Advertising effects | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211030699 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228878