Sponsored search auctions with Markovian users
Year of publication: |
2008
|
---|---|
Authors: | Aggarwal, Gagan ; Feldman, Jon ; Muthukrishnan, S. ; Pál, Martin |
Published in: |
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings. - Berlin : Springer, ISBN 3-540-92184-2. - 2008, p. 621-628
|
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Externer Effekt | Externalities | Markov-Kette | Markov chain | Theorie | Theory |
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