Sponsorship congruence and brand image : a pre-post event analysis
David M. Woisetschläger; Manuel Michaelis
| Year of publication: |
2012
|
|---|---|
| Authors: | Woisetschläger, David ; Michaelis, Manuel |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 3/4, p. 509-523
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| Subject: | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Fußball | Football | 2006 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535667