Sponsorship - What's in It for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives
| Year of publication: |
2013
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|---|---|
| Authors: | Greenhalgh, Greg ; Christopher Greenwell, T |
| Published in: |
Sport marketing quarterly : for professionals in the business of marketing sport. - Morgantown, W Va : Fitness Information Technology Inc, ISSN 1061-6934, ZDB-ID 11802820. - Vol. 22.2013, 2, p. 101-112
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