Sport Spectator Segmentation : Examining the Differing Psychological Connections Amongst Spectators of Leagues and Teams
Year of publication: |
2016
|
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Authors: | Doyle, Jason |
Other Persons: | Kunkel, Thilo (contributor) ; Funk, Daniel (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sportmarketing | Sports marketing | Fußball | Football | Sport | Sports | Sportveranstaltung | Sport event |
Description of contents: |
This research broadens th ...
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