HBR Spotlight - Innovation: Improving Your Odds - Manage Customer-Centric Innovation-Systematically - Customer centricity is a prerequisite for sustainable profitable growth, but it's a rare organization that understands what it means to be truly customer centric. A disciplined process of customer R&D at the front lines will transform stalled innovation programs into an enduring competitive edge ...
Year of publication: |
2006
|
---|---|
Authors: | Selden, Larry ; MacMillan, Ian C. |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2006, p. 108-123
|
Saved in:
Saved in favorites
Similar items by person
-
MacMillan, Ian C., (2008)
-
Macmillan, Ian C., (2008)
-
MacMillan, Ian C., (2008)
- More ...