Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Hanna Berg and Magnus Söderlund (Center for Consumer Marketing, Stockholm School of Economics, Stockholm, Sweden) ; Annika Lindström (Center for Retailing, Stockholm School of Economics, Stockholm, Sweden ; Stockholm University, Stockholm, Sweden)
| Year of publication: |
2015
|
|---|---|
| Authors: | Berg, Hanna ; Söderlund, Magnus ; Lindström, Annika |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 6, p. 459-469
|
| Subject: | Typicality | Advertising and packaging design | Affect transfer | Consumer joy | Emotional contagion | Smile appeal | Konsumentenverhalten | Consumer behaviour | Emotion | Werbewirkung | Advertising effects | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-03-2015-1356 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485848