Spurring and sustaining online consumer activism : the role of cause support and brand relationship in microlevel action frames
Iago S. Muraro, Kjerstin Thorson, Patricia T. Huddleston
| Year of publication: |
2023
|
|---|---|
| Authors: | Muraro, Iago S. ; Thorson, Kjerstin ; Huddleston, Patricia T. |
| Subject: | Boycotting | Collective action framing | Computational research | Consumer activism | Microframing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-023-00322-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014372616