Stalking the "vividness effect" in the preventive health message : the moderating role of argument quality on the effectiveness of message vividness
Jun Myers
| Year of publication: |
2014
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|---|---|
| Authors: | Myers, Jun |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 5, p. 628-646
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| Subject: | message vividness | argument quality | regulatory goals | preventive health message | Gesundheitsvorsorge | Preventive care | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Social Marketing | Social marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467259