Standing out from the crowd : when and why color complexity in social media images increases user engagement

Vamsi K. Kanuri, Christian Hughes, Brady T. Hodges

Year of publication:	2024
Authors:	Kanuri, Vamsi K. ; Hughes, Christian ; Hodges, Brady T.
Subject:	Color complexity \| Content marketing \| Engagement \| Image processing \| Social media \| Unstructured data \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Brand image \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration

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