Start with "why," but only if you have to : the strategic framing of novel ideas across different audiences
Denise Falchetti, Gino Cattani, Simone Ferriani
| Year of publication: |
2022
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|---|---|
| Authors: | Falchetti, Denise ; Cattani, Gino ; Ferriani, Simone |
| Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 43.2022, 1, p. 130-159
|
| Subject: | audiences | framing | narratives/storytelling | novel idea | novices/experts |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/smj.3329 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796378