Statistical modeling and analysis for database marketing : effective techniques for mining big data
Bruce Ratner
| Year of publication: |
2003
|
|---|---|
| Authors: | Ratner, Bruce |
| Publisher: |
Boca Raton [u.a.] : Chapman & Hall, CRC |
| Subject: | Database marketing | Statistical methods |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 362 S. : graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-57444-344-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004661920