Statistical modeling for management
Graeme D. Hutcheson, Luiz Moutinho
| Year of publication: |
c2008 ; Online-Ausg.
|
|---|---|
| Authors: | Hutcheson, Graeme D. |
| Other Persons: | Moutinho, Luiz (contributor) |
| Publisher: |
London : SAGE |
| Subject: | Statistische Methode | Statistical method | Ökonometrisches Modell | Econometric model | Unternehmensanalyse | Business analysis | Performance-Messung | Performance measurement | IT-gestütztes Marketing | Computer-assisted marketing | Management-Informationssystem | Management information system | Data Warehouse | Data warehouse | Statistisches Modell | Management |
| Description of contents: |
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications
|
| Extent: | Online Ressource (xviii, 235 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications Includes bibliographical references and index |
| ISBN: | 978-1-4462-2056-6 ; 978-1-4462-2056-6 ; 978-0-7619-7012-5 ; 978-0-7619-7012-5 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208157