Status quo bias and voluntary contributions : can lab experiments parallel real world outcomes for generic advertising?
By: Kent D. Messer ...
| Year of publication: |
Febr. 2004
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|---|---|
| Other Persons: | Messer, Kent D. (contributor) ; Kaiser, Harry M. (contributor) ; Schulze, William Dietrich (contributor) |
| Publisher: |
Ithaca, NY : Cornell Univ., College of Agriculture and Life Sciences, Dep. of Applied Economics and Management |
| Subject: | Experiment | Werbung | Advertising | Theorie | Theory | Öffentliche Güter | Public goods |
| Extent: | Online-Ressource, 33 p., text ill |
|---|---|
| Series: | NICPRE / National Institute for Commodity Promotion Research and Evaluation. - Ithaca, NY, ZDB-ID 2159548-3. - Vol. 04,03 R.B.. - Ithaca, NY, ZDB-ID 1485197-0. - Vol. 2004,03 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002565504