The problem of free riding in voluntary generic advertising : parallelism and possible solutions from the lab
Year of publication: |
2008
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Authors: | Messer, Kent D. ; Kaiser, Harry M. ; Schulze, William Dietrich |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 90.2008, 2, p. 540-552
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Subject: | Werbung | Advertising | Unternehmenskooperation | Inter-firm cooperation | Trittbrettfahrerverhalten | Free rider problem | Experiment |
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