Stemming frontlines performance losses in service innovation implementation
Year of publication: |
2013
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Authors: | Singh, Jagdip ; Marinova, Detelina |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 30.2013, 5, p. 10-20
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Subject: | Innovation | Innovationsmanagement | Innovation management | Dienstleistungsqualität | Service quality | Dienstleistungsinnovation | Service innovation |
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