Stochastic frontier model for advertising planning : a DEA approach
Year of publication: |
2003
|
---|---|
Authors: | Takeda, Eiji ; Tanaka, Katsuaki |
Published in: |
Ōsaka Daigaku keizaigaku. - Ōsaka : Ōsaka Daigaku, ISSN 0473-4548, ZDB-ID 879425-X. - Vol. 53.2003, 3, p. 291-305
|
Subject: | Data-Envelopment-Analyse | Data envelopment analysis | Marketing | Werbewirkung | Advertising effects |
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