Stochastic option bundling and bundle pricing

Ralph Fuerderer, Arnd Huchzermeier, and Linus Schrage

Year of publication:	1999
Authors:	Fürderer, Ralph ; Huchzermeier, Arnd ; Schrage, Linus E.
Published in:	Optimal bundling : marketing strategies for improving economic performance ; with 48 tables. - Berlin : Springer, ISBN 3-540-65247-7. - 1999, p. 61-86
Subject:	Leistungsbündel \| Bundling strategy \| Marketingtheorie \| Marketing theory \| Theorie \| Theory

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