Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Claes Fornell, Forrest V. Morgeson III, & G. Tomas M. Hult
| Year of publication: |
September 2016
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| Authors: | Fornell, Claes ; Morgeson, Forrest V., III. ; Hult, G. Tomas M. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 5, p. 92-107
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| Subject: | customer satisfaction | customer lifetime value | intangibles | stock portfolio returns | abnormal returns | Kundenzufriedenheit | Customer satisfaction | Kapitaleinkommen | Capital income | Kundenwert | Customer value | Portfolio-Management | Portfolio selection | Beziehungsmarketing | Relationship marketing | Immaterielle Werte | Intangible assets | Immaterielle Güter | Intangible goods | Börsenkurs | Share price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0229 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591206